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Privacy Policy

Welcome to Our Privacy Policy

Your privacy is critically important to us. Ultimate Dog Inc (“we,” “us,” or “our”) is a Wyoming corporation committed to protecting your personal information. This Privacy Policy applies to our websites at https://ultimatedog.com/ and https://blog.ultimatedog.com/ (collectively, the “Sites”), including our e-commerce store powered by Shopify where we sell our proprietary dietary supplements for dogs with allergies, and our blog covering topics such as holistic dog health, positive reinforcement training, holistic dog nutrition, and lifestyle activities with dogs.

We respect your privacy and do not sell, rent, or trade your personal information or customer lists to third parties for their marketing purposes. We collect information only as necessary to operate our business, provide products and services, and improve your experience. This Policy explains what information we collect, how we use and share it, and your rights. It applies to information collected through the Sites, chatbots, email, text messages, and other interactions.

By using our Sites, you consent to the practices described in this Policy. If you do not agree, please do not use the Sites.

This Policy complies with applicable laws, including the California Consumer Privacy Act (CCPA/CPRA) for US residents, the Personal Information Protection and Electronic Documents Act (PIPEDA) for Canadian residents, and the UK General Data Protection Regulation (UK GDPR) for UK residents. For questions, contact us via email or via phone at the number listed on our Sites.

Our address:
Ultimate Dog Inc
5830 East 2nd St, Suite 97684
Casper, WY 82609

1. Information We Collect

We collect information you provide directly, automatically through technology, and from third parties. Categories include:

  • Personal Information: Name, email address, phone number, shipping/billing address, payment details (e.g., credit card info, processed securely via third-party providers like Shopify Payments), and account credentials when you create an account, make a purchase, subscribe to our blog, or sign up for newsletters or text marketing.
  • Pet-Related Information: Details about your dog’s allergies, breed, or health needs to personalize recommendations for our supplements (this is not human health data).
  • Interaction Data: Comments on blog posts, inquiries via chatbots or support forms, feedback, and marketing subscriptions.
  • Non-Personal Information: Browser type, device info, IP address, referring sites, pages viewed, and usage patterns.
  • Financial Information: Payment details for e-commerce transactions (we do not store full card numbers).
  • Marketing and Advertising Data: Preferences inferred from interactions, such as interest in holistic nutrition blog content, collected via cookies for retargeting.

We collect this when you:

  • Browse or purchase on ultimatedog.com (powered by Shopify).
  • Read, comment, or subscribe on blog.ultimatedog.com.
  • Interact with our AI-powered chatbots for support.
  • Opt into text marketing or email updates via Klaviyo.
  • Engage with our ads on platforms like Google, Facebook, Meta, TikTok, or others.

2. How We Use Your Information

We use your information for legitimate business purposes, including:

  • Fulfilling Orders: Processing purchases, shipping supplements, and providing customer support via Shopify.
  • Personalization: Recommending products or blog content based on your dog’s needs (e.g., allergy supplements) using AI tools.
  • Communication: Sending order confirmations, updates, newsletters, or responses to inquiries. We use our blog primarily for updates to minimize emails.
  • Marketing and Advertising: Delivering targeted ads via remarketing and retargeting on third-party platforms (e.g., Google AdWords, Facebook). We use cookies to show relevant ads to past visitors. For email and SMS marketing, we use Klaviyo to send promotional messages with your consent (e.g., via double opt-in where required).
  • Analytics and Improvement: Analyzing site usage trends (anonymously) to enhance our Sites, blog, and products.
  • AI and Chatbots: Leveraging AI to power chatbots for real-time support, personalize recommendations, and analyze interactions for better service (e.g., suggesting training tips). We do not engage in automated decision-making that produces legal effects or similarly significantly affects you.
  • Legal Compliance: Responding to legal requests or protecting our rights.

We process data based on lawful grounds: your consent (e.g., for marketing and cookies), contract fulfillment (e.g., orders), or legitimate interests (e.g., security).

3. Sharing Your Information

We share information only as necessary and never sell it. Recipients include:

  • Service Providers: Platforms like Shopify (for e-commerce operations, payments, and fulfillment) and Klaviyo (for email and SMS marketing), as well as payment processors, shipping partners (e.g., USPS, Canada Post), AI/chatbot vendors, and analytics tools (e.g., Google Analytics) bound by confidentiality and data processing agreements.
  • Advertising Partners: Platforms like Google, Meta, Facebook, TikTok for targeted ads and retargeting (data is pseudonymized; we do not “sell” data under CCPA definitions).
  • Affiliates: For blog affiliate links (we earn commissions; this doesn’t affect your price).
  • Legal Obligations: In response to subpoenas, court orders, or to protect rights/property.
  • Business Transfers: If we merge or sell assets (you’ll be notified).

Employees and contractors access data only on a need-to-know basis and under strict agreements.

4. Cookies and Similar Technologies

We use cookies, pixels, and similar tools to enhance your experience, track usage, serve ads, and enable retargeting. Types include:

  • Essential: For site functionality (e.g., cart persistence via Shopify).
  • Analytics: To understand traffic (e.g., Google Analytics).
  • Advertising: For remarketing and retargeting (e.g., showing allergy supplement ads to visitors on other sites).

You can manage preferences via our cookie banner, browser settings, or opt-out tools. Opt out of Google ads via their Ad Preferences page or browser plugins. For Klaviyo-related tracking, see their Cookie Notice at https://www.klaviyo.com/legal/privacy/cookie-notice. Third-party cookies (e.g., from advertisers) are governed by their policies. We obtain consent for non-essential cookies where required (e.g., under GDPR).

5. AI, Chatbots, and Automated Processing

We use AI tools to improve our services, such as chatbots for customer support and personalized recommendations (e.g., supplement suggestions based on dog allergy info). Chatbot interactions may be recorded for quality and training. AI processes data minimally and securely; we do not use it for decisions significantly affecting you without human oversight. Data from AI/chatbots is treated like other personal info under this Policy.

6. Data Security

We use commercially reasonable measures like encryption, firewalls, and secure servers to protect data. However, no method is 100% secure. Report concerns to us immediately.

7. International Data Transfers

We operate from the US (Wyoming) and serve customers in the US, Canada, and the UK. Data may be transferred to these countries or to service providers like Shopify (based in Canada) and Klaviyo (US-based with global operations). For transfers from the UK or Canada, we ensure safeguards such as Standard Contractual Clauses or adequacy decisions to comply with UK GDPR and PIPEDA.

8. Your Privacy Rights and Choices

Depending on your location:

  • Access/Correction/Deletion/Portability: Request to view, update, delete, or transfer your data.
  • Opt-Out: From marketing emails (via unsubscribe link in Klaviyo emails), texts (reply STOP to Klaviyo SMS), data “sales/sharing” (though we don’t sell; opt-out via email), or targeted ads/retargeting (via cookie settings or https://www.klaviyo.com/legal/privacy/privacy-rights-request for Klaviyo).
  • Consent Withdrawal/Object/Restrict: For non-essential processing, including cookies.
  • CCPA Rights (CA Residents): Know categories collected/shared, delete, opt-out of sales/sharing, and non-discrimination. We have not “sold” or “shared” personal info in the past 12 months under CCPA, but you can opt-out proactively.
  • UK GDPR/PIPEDA Rights: Similar to above, plus object to processing based on legitimate interests.

Exercise rights by emailing with your request (e.g., “CCPA Access Request”). We respond within required timelines (e.g., 45 days for CCPA, 30 days for PIPEDA/UK GDPR) and verify your identity. You can also refuse info, but it may limit services (e.g., no purchases without address).

For text marketing: By subscribing via Klaviyo, you consent to automated messages. Message/data rates apply. Reply STOP to opt out.

9. Children’s Privacy

Our Sites are not for children under 13 (or 16 in some jurisdictions). We do not knowingly collect their data. Contact us if you believe we have.

10. Links to External Sites

We link to third-party sites (e.g., affiliates). We are not responsible for their practices; review their policies.

11. Changes to This Privacy Policy

We may update this Policy (e.g., for UK expansion). Changes are posted here with the effective date. Continued use constitutes acceptance. Check periodically.

12. Contact Information

Questions?

Contact:
Email
Phone
Address: Ultimate Dog Inc, 5830 East 2nd St, Suite 97684, Casper, WY 82609